Product Pricing
Distribution Service Retail
Brand management
Account-based marketing
Marketing ethics
Marketing effectiveness
Market research
Market segmentation
Marketing strategy
Marketing management
Market dominance Printing Publication
Broadcasting Out-of-home
Internet marketing Point of sale
Promotional merchandise
Digital marketing In-game
In-store demonstration
Word-of-mouth marketing
Brand Ambassador Drip Marketing Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknamed swag, are articles of merchandise (often branded with a logo) used in marketing and communication programs. At this time an ever increasing number of corporate companies recognised the benefits gained from promoting their corporate identity, brand or product, with the use of gifts featuring their own logo. In the early years the range of products available were limited; however, in the early 1980s demand grew from distributors for a generic promotional product catalogue they could brand as their own and then leave with their corporate customers. Corporate companies were also becoming more inventive in their marketing and were now using promotional merchandise throughout the year to support the promotion of brands, products & events. In 2004 the way the trade sourced promotional products began to change with the launch an online trade sourcing service which united distributors with manufacturers worldwide. This service is purely for vetted trade promotional merchandise distributor companies & is not available to corporate end user companies. Promotional merchandise is, in the main, purchased by corporate companies in the UK & Ireland through promotional merchandise distributor companies. In the United States, these distributors are called “Promotional Consultants” or “promotional product distributors.” Promotional merchandise is used globally to promote brands, products, and corporate identity. The largest product category for promotional products is wearable items, which make up more than 30% of the total. Most promotional items are relatively small and inexpensive, but can range to higher-end items; for example celebrities at film festivals and award shows are often given expensive promotional items such as expensive perfumes, leather goods, and electronics items. Companies that provide expensive gifts for celebrity attendees often ask that the celebrities allow a photo to be taken of them with the gift item, which can be used by the company for promotional purposes. Other objectives that marketers use promotional items to facilitate include employee relations and events, tradeshow traffic-building, public relations, new customer generation, dealer and distributor programs, new product introductions, employee service awards, not-for-profit programs, internal incentive programs, safety education, customer referrals, and marketing research. In 2009 the promotional merchandise industry is an established specialist sector of the promotions industry. Promotional merchandise is rarely bought directly by corporate companies from the actual manufacturers of the promotional products. Within the UK & Ireland promotional merchandise industry a comprehensive network of promotional merchandise distributor companies exist. A promotional merchandise distributor is defined as a company who “has a dedicated focus to the sale of promotional merchandise to end users”. (An ‘end user’ is a corporate company or organisation that purchases promotional merchandise for their own use.) These distributor companies have the expertise to not only take the product to market, but are also to provide the expert support required. The unique aspect of promotional merchandise is that on most occasions the product is printed with the logo, or brand, of a corporate organisation. In addition to this the promotional merchandise distributors also provide full support in processing orders, artwork, proofing, progress chasing & delivery of promotional products from multiple manufacturing sources. In the UK, the industry has two main trade bodies, Promota (Promotional Merchandise Trade Association) founded in 1958, and the BPMA (British Promotional Merchandise Association) established in 1965. According to TopTenReviews.com, the top 10 promotional items companies in the US are as follows (sorted by rank): rushIMPRINT, 4imprint, National Pen, Branders.com, Motivators, ePromos.com, Quality Logo Products, InkHead, Promo Direct, and Action Printing, Inc. In July 2009 published research demonstrated that the top 10 promotional merchandise products were promotional pens, bags, clothing, plastic items, USB memory sticks, mugs, leather items, polyurethane conference folders, and umbrellas.
So I put it up in ebay, I didn’t want the auction option, but there is no other option that I could find (no “just buy it now” alone, I still cannot find it in their page, so if its there its not obvious). So I put it up in their list. It said listing is “free”, and indeed listing was free.
Then one of the item, somebody bought it with “buy it now”. My price was very decent actually 75% of the original price, and probably would have added the fees to it had I known about it. I kept shipping free to attract customers, and I would pay that from the money that I got from the buyer. ebay charged me 3.23%(and I am ok with that, at least they got me customers quick, and I think that is fairly reasonable). So baically I got about 66% of the price of a brand new item at the end, after paying ebay and shipping charges.
Now ebay sends me an invoice saying that they will charge me 9% of the value that my item was sold for. Its written nowhere i could see, and believe me i read the fine prints too, because i was new to it. It is nowhere obvious that these are the charges. So basically they have something called “listing fee”, “insertion fee” and “final value fee” in their invoice. And there they don’t even mention about the 3.23% they charged me when it got sold. So now there is at least 4 different types of fee. and for me they have “free ‘listing’ and ‘insertion’ fee as promotional offer”. Now I am paying 12.23% for selling my item through them, of which I knew nothing about before my item was sold. The 9%, even after my item was sold, because it came later. Had I known it in time, I would have added that to the price of my item if at all i would opt for selling it through ebay after knowing that.
Now does everybody knows about these charges? if yes, then how are people selling their item in ebay? I mean if you add all these charges, how can you even sell an item in ebay when there are places like amazon, buy.com, or even the stores (where you can go and see/feel the item yourself). Is this charge legal? are they registered in BBB?
and people who regularly sell in ebay, do they pay these charges? how do they make money?
do they charge me for closing my account (like “account closing fee”) if I close my account with them?
and finally, is there another site where i can sell my stuff?
Product ⢠Pricing
Distribution ⢠Service ⢠Retail
Brand management
Account-based marketing
Marketing ethics
Marketing effectiveness
Market research
Market segmentation
Marketing strategy
Marketing management
Market dominance
Advertising ⢠Branding ⢠Underwriting
Direct marketing ⢠Personal Sales
Product placement ⢠Publicity
Sales promotion ⢠Sex in advertising
Loyalty marketing ⢠Premiums ⢠Prizes
Printing ⢠Publication
Broadcasting ⢠Out-of-home
Internet marketing ⢠Point of sale
Promotional merchandise
Digital marketing ⢠In-game
In-store demonstration
Word-of-mouth marketing
Brand Ambassador ⢠Drip Marketing
Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknamed swag, are articles of merchandise (often branded with a logo) used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event. These items are usually imprinted with a company’s name, logo or slogan, and given away at trade shows, conferences, and as part of guerrilla marketing campaigns.
The first known promotional products in the United States are commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there wasnât an organized industry for the creation and distribution of promotional items until later in the 19th century.
Jasper Meeks, a printer in Coshocton, Ohio, is considered by many to be the originator of the industry when he convinced a local shoe store to supply book bags imprinted with the store name to local schools. Henry Beach, another Coshochton printer and a competitor of Meeks, picked up on the idea, and soon the two men were selling and printing bags for marbles, buggy whips, card cases, fans, calendars, cloth caps, aprons, and even hats for horses.
In 1904, 12 manufacturers of promotional items got together to found the first trade association for the industry. That organization is now known as the Promotional Products Association International or PPAI, which currently has more than 7,500 global members. PPAI represents the promotional products industry of more than 22,000 distributors and approximately 4,800 manufacturers.
The UK & Ireland promotional merchandise industry formally emerged as corporate marketing became more sophisticated during the late 1950s. Before this companies may have provided occasional gifts, but there was no recognised promotional merchandise industry. The real explosion in the growth of the promotional merchandise industry took place in the 1970s. At this time an ever increasing number of corporate companies recognised the benefits gained from promoting their corporate identity, brand or product, with the use of gifts featuring their own logo. In the early years the range of products available were limited; however, in the early 1980s demand grew from distributors for a generic promotional product catalogue they could brand as their own and then leave with their corporate customers.
In later years these catalogues could be over-branded to reflect a distributorâs corporate image and distributors could then give them to their end user customers as their own. In the early years promotional merchandise catalogues were very much sales tools and customers would buy the products offered on the pages.
In the 1990s new catalogue services emerged for distributors from various sources. In the nineties there was also the creation of âCatalogue Groupsâ who offered a unique catalogue to a limited geographical group of promotional merchandise distributor companies. Membership of a Catalogue Group could also offer improved buying terms, a network of fellow distributor companies, & provide other support services.
Up until the 1990s the industry had a peak season in which the majority of promotional products were sold. The season featured around Christmas & the giving of gifts. This changed significantly in the early 1990s as Christmas gifts became less appropriate in a multicultural Britain. Corporate companies were also becoming more inventive in their marketing and were now using promotional merchandise throughout the year to support the promotion of brands, products & events. In the early 21st century the role of a promotional merchandise catalogue started to change, as it could no longer fully represent the vast range of products in the market place. By 2007 catalogues were being mailed to targeted customers lists, rather than the blanket postal mailings that had taken place before. The catalogue had now become seen more as a âbusiness cardâ demonstrating the concept of what a company did, rather than a critical sales tool. In 2009 published results from research involving a representative group of distributor companies, which indicated the usage of hard copy catalogues was expected to fall up to 25% in 2010.
Distributor companies are experts in sourcing creative promotional products. Traditionally, to ensure that they had an effective manufacturer network, they kept themselves aware of the trade product ranges available by attending exhibitions across the world & from mailings received from manufacturers themselves. In 2004 the way the trade sourced promotional products began to change with the launch an online trade sourcing service which united distributors with manufacturers worldwide. This service is purely for vetted trade promotional merchandise distributor companies & is not available to corporate end user companies.
By 2008 almost every distributor had a website demonstrating a range of available promotional products. Very few offer the ability to order products online mainly due to the complexities surrounding the processes to brand the promotional products required.
Promotional merchandise is, in the main, purchased by corporate companies in the UK & Ireland through promotional merchandise distributor companies. In the United States, these distributors are called “Promotional Consultants” or “promotional product distributors.”
Distributors have the ability to source & supply tens of thousands of products from across the globe. Even with the advent and growth of the Internet this supply chain has not changed, for a few reasons:
Promotional products by definition are custom printed with a logo, company name or message usually in specific PMS colors. Distributors help end-users gather artwork in the correct format and in some cases, distributors might create artwork for end-users. Distributors then interface with manufacturers, printers or suppliers, forwarding artwork in the correct format and correct size for the job. Since good distributors are well aware of several manufacturers’ capabilities, they can save an end-user time and money searching for a printer or manufacturer who can produce and ship the end-user’s products on time, on specification and in the required quantities.
Promotional merchandise is used globally to promote brands, products, and corporate identity. They are also used as giveaways at events, such as exhibitions and product launches.
Almost anything can be branded with a companyâs name or logo and used for promotion. Common items include t-shirts, caps, keychains, posters, bumper stickers, pens, mugs, or mouse pads. The largest product category for promotional products is wearable items, which make up more than 30% of the total.
Most promotional items are relatively small and inexpensive, but can range to higher-end items; for example celebrities at film festivals and award shows are often given expensive promotional items such as expensive perfumes, leather goods, and electronics items. Companies that provide expensive gifts for celebrity attendees often ask that the celebrities allow a photo to be taken of them with the gift item, which can be used by the company for promotional purposes. Other companies provide luxury gifts such as handbags or scarves to celebrity attendees in the hopes that the celebrities will wear these items in public, thus garnering publicity for the company’s brand name and product.
Brand awareness is the most common use for promotional items. Other objectives that marketers use promotional items to facilitate include employee relations and events, tradeshow traffic-building, public relations, new customer generation, dealer and distributor programs, new product introductions, employee service awards, not-for-profit programs, internal incentive programs, safety education, customer referrals, and marketing research.
Promotional items are also used in politics to promote candidates and causes. Promotional items as a tool for non-commercial organizations, such as schools and charities are often used as a part of fund raising and awareness-raising campaigns. A prominent example was the livestrong wristband, used to promote cancer awareness and raise funds to support cancer survivorship programs and research.
In 2009 the promotional merchandise industry is an established specialist sector of the promotions industry. Other sectors include incentive and motivation programmes, long services awards, on pack promotions, below the line promotions, and premiums.
The giving of corporate gifts vary across international borders and cultures, with the type of product given often varying from country to country.
Promotional merchandise is rarely bought directly by corporate companies from the actual manufacturers of the promotional products. A manufacturers expertise lies in the physical production of the products, but getting a product in front of potential customers is a completely different skill set and a complex process. Within the UK & Ireland promotional merchandise industry a comprehensive network of promotional merchandise distributor companies exist. A promotional merchandise distributor is defined as a company who “has a dedicated focus to the sale of promotional merchandise to end users”. (An ‘end user’ is a corporate company or organisation that purchases promotional merchandise for their own use.) These distributor companies have the expertise to not only take the product to market, but are also to provide the expert support required. The unique aspect of promotional merchandise is that on most occasions the product is printed with the logo, or brand, of a corporate organisation. The actual manufacturers rarely have the set up to actually print the item. Promotional merchandise distributor companies are expert in artwork and printing processes. In addition to this the promotional merchandise distributors also provide full support in processing orders, artwork, proofing, progress chasing & delivery of promotional products from multiple manufacturing sources.
In the UK, the industry has two main trade bodies, Promota (Promotional Merchandise Trade Association) founded in 1958, and the BPMA (British Promotional Merchandise Association) established in 1965. These trade associations represent the industry and provide services to both manufacturers & distributors of promotional merchandise.
In the United States, PPAI (the Promotional Products Association International) is the not for profit association, offering the industry’s largest tradeshow (The PPAI Expo), as well as training, online member resources, and legal advocacy. Another organization, The Advertising Specialty Institute, is the largest media and marketing organization serving the advertising specialty industry.
According to TopTenReviews.com, the top 10 promotional items companies in the US are as follows (sorted by rank): rushIMPRINT, 4imprint, National Pen, Branders.com, Motivators, ePromos.com, Quality Logo Products, InkHead, Promo Direct, and Action Printing, Inc.
According to the Advertising Specialty Institute’s Counselor Magazine Awards, 2010′s top 40 promotional product distributors are as follows:
According to research completed and published in 2008 the UK and Ireland promotional merchandise industry had an overall value of £850m. By mid 2009 the market had decreased to £712m as the UKâs worst ever recession took grip. In July 2009 published research demonstrated that the top 10 promotional merchandise products were promotional pens, bags, clothing, plastic items, USB memory sticks, mugs, leather items, polyurethane conference folders, and umbrellas. The July research from a representation industry focus group also found that the current fastest growing product was hand sanitiser, which at the time coincided with the outbreak & growth of swine flu in the UK.
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